Disciplines: Design Systems, Digital Design, Figma, Brand Guidelines

The White Company - Design Systems for Always On Content

At The White Company, the volume of content going out across social, email, and web every week is huge - and keeping it all consistent while moving at speed was a real challenge. I developed a design system that tackled this head-on: a framework of reusable templates, type styles, layout grids, and asset formats built in Figma, so any designer on the team could produce on brand content quickly without reinventing the wheel each time. The system covered email modules, social post templates, and web banners - enough structure to keep things cohesive, enough flexibility to let each piece of content feel relevant to its moment.

Disciplines: Campaign Design, Editorial Design, Email Design, Social Design, Web Design

Chrissie's Edit is a recurring editorial campaign - a curated monthly product selection presented across email, social, and web. I designed the visual identity for the series, creating a format that felt personal and editorial while still working within the brand's wider design system. The challenge was making it feel like its own thing - distinct enough to stand out in a customer's inbox or feed - without drifting from the core brand. The result was a template driven format that the team could roll out monthly with fresh content while keeping the look consistent from edition to edition.