Disciplines: Styling | Prop Styling | Art Direction | Photography Direction

Styling and art direction runs through almost everything I do - building a visual world for a brand, then making sure it holds together across every channel and touchpoint.

At Cutter & Squidge I led the styling and art direction across all brand photography for several years, working with photographer Clare Winfield to create a library of lifestyle and product imagery for web, social, and email. At The White Company I worked on the creative direction for seasonal campaigns - developing mood boards, colour palettes, and visual concepts that I presented to the Creative Director to shape each collection's look and feel before it went into production.