Brand Identity • Logo Design • Lettering • Packaging Design • Illustration

Design concept for Mother and Daughter duo, Ma & Margo’s, Who create delicious, nutrient-rich food for babies and toddlers. Through textured illustrations and playful hand lettering, I positioned Ma & Margo's as a fresh and energetic brand that prioritises natural organic ingredients to nourish your baby.

I treated the constraint as the concept. Rather than designing something overtly Christmas, I developed a visual system that felt celebratory and premium without being tied to a single holiday -rich colours, detailed illustration work, and a warmth that reads as festive in December but just as naturally as a birthday or thank you gift in March. I styled and art directed the product photography to reinforce that versatility, shooting the hampers in settings that felt indulgent and occasion-agnostic. I was also careful to evolve the brand's visual language forward while keeping enough of the existing DNA that older packaging on the shelf didn't feel like a different brand entirely.