Disciplines: Art Direction, Food Styling, Prop Styling,
Photography Direction, Illustration, Book Design

I worked with Cutter & Squidge over several years as Creative Lead across all brand photography, alongside photographer Clare Winfield. Together we built a library of lifestyle and product imagery for the website, social, email, and seasonal campaigns - warm, textured, and designed to make the food feel as good as it tastes.

That relationship also connected me to the C&S cookbook - Afternoon Tea at the Cutter & Squidge Bakery, published by Ryland Peters & Small. I created illustrations for the book and shadowed the team through the editorial and production process, which gave me a real understanding of how a food brand translates into print - from recipe layout and food photography direction to the decisions that shape how a book looks and feels on the shelf.